DEFINE YOUR BRAND +
BRANDING IS MORE THAN A LOGO
When I mention the word “branding,” most people whip their business card out and point out their beautifully designed logo and color pallete. Not to say these aren’t important aspects of your brand (they are!), but most people go directly to these visual elements when starting or even re-branding their business. However, by doing this, they end up bypassing the most critical element of the branding process completely: which is defining the HEART of your brand. The heart of your brand is based on defining exactly who you are, who you want to work with and what you offer. Once you have this locked down, confidence can flourish, your goals are more attainable AND you are prepped to design you logo like a boss.
Kelsey first developed the beginnings of The Connection Method™ in 2010 when she was a newbie photographer. She created this method as a way that she could use her brand to help her combat the feelings of “not being good enough” and comparing herself to other photographers and entrepreneurs online. The Connection Method™ process not only helped her stand confidently in who she was and what she offered, but as a result, her business and exposure blossomed. Over the past nearly 10 years, she has used the The Connection Method™ process to help her grow as an entrepreneur, photographer, leader and branding educator.
Using what she has learned and in speaking with other women entrepreneurs, realized there was a real need for a system to help women feel confident about themselves and their brand, so The Connection Method™ book was born! It is designed specifically for female entrepreneurs who are ready to ditch self doubt and stand confidently in their industry, business and themselves. The Connection Method does this by providing a real and effective process to help individuals get out of their head and DEFINE a clear, effective and tangible personal brand and growth strategy for both their business and themselves. The Connection Method™ provides an effective process and strategy that opens the pathway to truly connect with yourself, your business and your clients.
This process is called The Connection Method™ because, whether in life or in business, when you can CONNECT with the WHY you do what you do, WHO you are, WHO you want to work with, WHAT you offer and HOW you want to do it all, is how a successful business is born. True connection comes when others can see themselves in you, and so knowing the who, what, why, and how of your brand will be the lifeblood of everything you do.
PICK YOUR PROCESS
THE CONNECTION METHOD BOOK
The Connection Method™ book is the personal branding guide you have been looking for. With The Connection Method™ book, you will have the tools to lead yourself through the personal branding process! It also serves as the base for Kelsey’s group and individual branding consulting.
BOOK RELEASE: January 2020
USA BOOK TOUR: DATES COMING SOON!
Do you want to have your current brand evaluated by Kelsey? Would you like custom suggestions to help get your brand and business back on track? Using elements from The Connection Method™, Kelsey will provide an in-depth branding questionnaire and a 60 min strategy video call where she will share her branding suggestions to help you get more focused, consistent and better connect with yourself and clients in order to grow your business!
SPEAK TO YOUR GROUP
Would you like Kelsey to come and speak to your group?
Would you like to have a private branding workshop for your team?
Then let’s make it happen!
Click the button below to get in touch!
WORDS OF WISDOM
“The first rule of building a personal brand is to be authentic.
People follow people - not personas.”
- Kelsey -